Story

Our Great Uncle Roy landed on Omaha Beach during the Normandy Invasion, held the line against the Nazis at Bastogne, & received two Purple Hearts during WWII. Roy — & thousands like him — inspired us to join the U.S. Army & eventually start CIVVIESUPPLY. We're committed to PRESERVING our nation's history, STEWARDING the All-American Spirit, & SAFEGUARDING the promise that Legends Never Die — because chances are, you've got an Uncle Roy too.

Mission

We started CIVVIESUPPLY in 2018 to solve a straightforward problem: the military and patriotic apparel market was full of mediocre, comically aggressive designs that didn't honor the history they claimed to represent. We set out to make something better — classic-looking, historically grounded, genuinely patriotic apparel worthy of the stories behind it.

What began as a garage operation grew into something we're proud of: a veteran-owned, family-operated business trusted by some of the nation's most respected institutions. Our work has been carried by nearly a dozen flagship museums, ranging from the National WWII Museum to the Pearl Harbor Aviation Museum, where our Battle Map design became the gift shop's best-selling item.

From our first day in business, our mission has stayed the same: to preserve our nation's history and steward the All-American Spirit through the creation of the finest military and patriotic-inspired apparel. To us, that means honoring the service and sacrifice of all who came before us. It means safeguarding the promise that Legends Never Die, and preserving their stories for the generations who'll inherit them. And it means believing in Life, Liberty, and the pursuit of Happiness — and accepting the responsibility of passing those values forward.

We exist to pursue more than apparel. In an increasingly divided country, Americans need reminding of what's good and worth keeping. We aim to do just that.