Story & Mission
Our Great Uncle Roy landed on Omaha Beach during the Normandy Invasion, held the line against the Nazis at Bastogne, & received two Purple Hearts during WWII. Roy — & thousands like him — inspired us to join the U.S. Army & eventually start CIVVIESUPPLY. We're committed to PRESERVING our nation's history, STEWARDING the All-American Spirit, & SAFEGUARDING the promise that Legends Never Die — because chances are, you've got an Uncle Roy too.
We started CIVVIESUPPLY in 2018 to solve a straightforward problem: overcome the mediocre and comically aggressive t-shirts commonplace in today’s military and patriotic apparel market by making our own brand of classic-looking, historically-inspired, patriotic apparel.
We’ve been humbled to watch our initial “garage-based operation” grow into a legitimate enterprise which has earned sales in all 50 states and 8 foreign countries and brokered wholesale relationships with numerous museums, including the National WWII Museum, the National WWI Museum, the National Infantry Museum, and the Pearl Harbor Aviation Museum. We're also proud to promote and encourage military service to the nation as an official licensee of the US Army, US Navy, US Air Force, and US Space Force.
Since our first day in business, we’ve set out to “preserve our nation’s history and steward the All-American Spirit through the creation of the world’s finest military and patriotic-inspired apparel and goods.” To us, this mission statement means honoring and remembering the service and sacrifice of all who have come before us. It means safeguarding the promise that Legends Never Die, and preserving their stories for future generations. And it means believing in Life, Liberty, and the pursuit of Happiness, and accepting our responsibility of stewarding these rights and values from generation to generation.
At the end of the day, we exist to pursue more than just apparel. In today’s increasingly polarized society, Americans need to be reminded of what’s both valuable and important about our country. We aim to do just that.